Public Service Announcement by Unite Against Racism

How many times have you heard “I am not racist but…” or “You are such a good friend I don’t think of you as ….”? Racism exists in various forms, one of which is in the way we use language; in the words we use to portray our thoughts or emotions.  As part of Unite Against Racism campaign Canadian Race Relations Foundation released several PSA’s. According to the campaign in this thirty second video dub poet “Sandra identifies stereotypes and the demeaning words used to describe other races.” The PSA portrays ways in which individuals use racist language and say racist remarks in an attempt to show themselves as being accepting and “non-racist”. An important message from the announcement is that, racism is learned which means it can also be unlearned. For more information on Unite Against Racism project and to view the PSA click


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